SEO Best Practices Today, Tomorrow and 20 Years From Now
Our search systems will continuously evolve at a rampant pace.
And businesses will want to reach more and more people online.
Using search engines to reach those people is getting harder because of the evolution of its algorithms. As a marketer, it is crucial to stay nimble in your effort to stay ahead of (or just keep up with) the ever changing SEO.
Read on to learn the changes and tips you can utilize for a better opportunity to succeed in SEO.
Human quality is the best quality
People are always searching for something online through search engines – 24/7/365. However, they want more. Consumer expectations have increased and consumers want faster results, with visuals, and they expect high quality content.
Today’s marketer needs to continuously develop fresh content. Not only does search engines yearn for consumable, quality content but so do the consumers running the queries.
Remember, it’s not what you say, but it’s how you say it. Get creative. This way search engine algorithms will recognize your site’s E-A-T, a website’s “expertise, authoritativeness and trustworthiness.” If a site can pass the E-A-T test, their page will rank higher.
Google, specifically, has upgraded their algorithm from keyword matching to topic association. Has your content made the change too?
Doing your own searches for rival content on your preferred search engine will give you the best idea on how to create the best content for your consumer. You content will be unique while staying relevant to your topic, and provide value with helpful information.
With practice you can perfect your content to help your brand stand out on the Internet.
Your brand is everything. Google is smart enough to reorganize information and weed out the spam.
Brands are dominating Google’s relevancy algorithm. If your content is ranking well now but you’re not a brand, Google may not continue giving you such good rankings. Test and learn from your content the weight Google places on your brand.
Your brand is obviously associated with keywords. When you know your brand message you can create a list of keywords that interact best with your brand. Within your postings, make sure to link those keywords to your brand. Google will begin to recognize your brand with those keywords, helping your ranking.
You may have some catch up to do with so many established brands already viewed by search engines as resources to their online audience, and have therefore been rewarded with a strong online presence.
It’s time to establish your brand with positively and a unique value proposition. The Internet is vast, but there’s always room for more.
Your target audience
Do you know your target audience? Are you besties with them?
If you’re unsure, do your research and get to know them!
When you can hone in on the proper target, you are less likely experience online interaction fatigue.
Write directly your specific audience, not the broader world.
And, creating a relationship with your audience will help you establish your trustworthiness. Interacting with your audience can factor into the E-A-T algorithm. The more engaged you are with your audience, the more of an opportunity you have to raise in the ranks.
How? Integrate your social media platforms in your website and take part in the conversation. Turn on the comment feature on your site’s blog (if able).
Also, read our previous blog about how social media can help improve your SEO results.
Tricks aren’t just for kids, Google has them too
Google has made SEO difficult and it’s not getting easier (I’m sorry to say.)
However, with great difficulty comes great opportunity to push through the barriers and succeed with flying colors. Just learn the tricks of the trade by doing your homework.
The Google games aren’t easy to tackle, but once you learn their tricks you’re bound to increase your results.
May the odds be ever in your favor.