How to Optimize Your Website for Effective Content Marketing
At the core of your content marketing strategy stands your website. Your ultimate goal, whether through social media or more traditional marketing, is to drive strangers to your website and convert them into customers.
Creating social and blog content is not enough to finish the job however. To have a successful content marketing strategy, your website must be fully optimized for your goal. There are several ways that you can simply upgrade your site to help meet the goals of your business.
Your website is the hub of your company
What do you do when you want more information on a company you’ve just heard of?
Well, if you’re like me, and the majority to the civilized world, you Google them, which leads you to their website.
Your website should be easy for your visitors to navigate, give them any information they may need, and be a quick snapshot of you company. Whether your website is found through a Google search or through a link on one of your social media channels, people look to your website for a better understanding of who you are and what you do. Craft your website content to communicate your brand message. Keep all of your pages consistent with your brand’s design. Your website should become the representation of your brand’s personality.
Make sure your website is easy to navigate and understand
Your website should communicate essential information to visitors without being too complicated. Limit the amount of information on each page and provide useful links to guide visitors to what they are looking for on your site. Make sure the most important aspects of your company and/or product are easy to find.
Landing pages are a must
The use of landing pages that are targeted to solving your visitors’ problems is a 100 percent necessary investment for any content marketing strategy. The more landing pages you have, the more qualified leads you will receive. Understand your audiences’ pain points and make a landing page for each. Develop something of value for audience to receive in return for their email address. Once you have their email, cultivating those visitors into customers is much easier.
Link to these landing pages through your social media posts, at the end/side bar of your blogs, and on your home and interior website pages. Use obvious calls to action, letting your audience know exactly what they should expect when they click on the button to take them to the landing page.
Focus your language around your audience
The goal of your website is to keep your visitors interested in clicking through your site’s pages and participate in your landing pages. Every business has a specific audience, understand yours, their pain points and how they function online. Then, build your website to match their language. Use industry keywords and jargon that they’ll be using to find you. Answer the common questions they have about the industry. Establish your company as the obvious solution to their problem.
Interested in starting your own content marketing strategy? Contact us today.