News & Updates

How to Optimize Your Website for Effective Content Marketing

At the core of your content marketing strategy stands your website. Your ultimate goal, whether through social media or more traditional marketing, is to drive strangers to your website and convert them into customers. Creating social and blog content is not enough to finish the job however. To have a successful content marketing strategy, your […]

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Your End of Year Marketing Review and 2015 Resolutions

As everyone begins to shift their focus from business ROI to roasts, it’s a great time to clean up from 2014. Many clean their office, empty their inbox, declutter their RSS feed or sit down to review 2014, and I would recommend the latter not to be an option. Since this time of year often turns […]

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Why You Should Care About Your Social Media Personal Branding

As published by the Hispanic Chamber of Commerce of Metro Orlando If you do not tweet or post, you may think to skip right past this article. Don’t! We’re not talking about Snapchat or Swarm here. I want to share with you how to realistically improve and cultivate your online personal brand. Follow these tips […]

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Mistakes Businesses Make When Hiring a Marketing Firm

I’ve been honored to work with some amazing brands, and whenever I am given the opportunity to help a company grow I am humbled. However, I have found significant problems that small businesses face when hiring a marketing firm. While CEOs know they need to “do marketing,” their lack of detailed knowledge on the marketing process, realistic goal […]

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3 Things to Keep in Mind About Promoted Tweets

When you think of Twitter advertising, you (hopefully) think of engagement. But, how do you get the most interaction from your Twitter advertising campaigns? After all, you are paying good money to send your message to your target audience. Promoted Tweets provide one of the best ways to maximize audience engagement from your messages. As […]

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4 ways to increase your Twitter engagement

It’s easy to get caught up in a monotonous social media routine. However, this can significantly harm your online engagement and ultimately drive away followers. Twitter is one of the most interactive and conversational social media platforms. Therefore, here are a few Twitter tweaks to help get your profile more traffic and increase your engagement. […]

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How to improve your site’s SEO

In today’s competitive online landscape, search engine optimization (SEO) is based on a combination of creating and sharing great content, building a website that works for your audience, and practicing smart SEO. Start by using a strategic, content-focused approach to keywords. Begin by doing in-depth keyword research that will set the foundation for a strong […]

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5 Tips for Running Successful Social Media Campaigns

To engage with customers and other businesses via social media the execution of your campaign should be targeted. In order to target appropriately here are five tips to consider when building and managing successful social media campaigns. Tip 1: Choose the right campaign Social media campaigns offer a range of platform options. From Facebook voting […]

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We’re Hiring an Account Executive

ACCOUNT EXECUTIVE DESCRIPTION: KAPTIV Marketing is looking for a strong, experienced communicator to join their intimate and busy team in downtown Orlando. The right person will be part of a high energy, passionate team striving for marketing greatness. Our innovative and fast-paced clients will benefit from the applicants strategic vision, killer writing skills and understanding […]

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5 common mistakes of social media marketing

Social media has become the most important tool for brand marketers. Consumers trust what they read on their feeds and companies need to be keenly aware of this touch point. The problem that many brands face is how to leverage social to create a personalized, relevant and enjoyable experience for their audience. This cannot be […]

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4 Easy Steps to Find Your Brand Voice

Establishing your companies voice can be a daunting task. You already know what you want to say to your audience, but how are you going to say it? Will your audience react to your voice? Your company’s voice will determine how you will structure your messaging and execute your marketing initiatives. Therefore considering your audience […]

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KAPTIV vs. Captive Marketing

By Laura Kern, APR We are communicators. We know words, punctuation and how to connect them to make brand messaging you will feel proud of and your audience will embrace. And, yes, we know how to spell. “So why is your company name misspelled?” We are not Captive Marketing for a reason. We are KAPTIV Marketing […]

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