News & Updates

Rebuilding Your Brand After Crisis Occurs: The KAPTIV Way

Every brand goes through ups and downs. When crisis strikes, how does a brand make the best possible recovery? There are many steps that go into recovering a brand’s image ethically and in the stakeholder’s best interest. What’s the Sitch? Being open and honest about the situation at hand will always be the best start […]

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Bringing Your Brand to Life Through Social Media

After learning how to build and personalize your brand, it’s now time to bring your brand to life. The humanization of your digital brand can lead to a new level of success. And the proof comes on social media where stakeholders appreciate connecting with their favorite brands. Telling Jokes Don’t you love it when someone […]

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Building Your Personal Brand

Personal branding is essential to one’s professional success. No matter what industry, knowing how to represent yourself in a memorable way and build your reputation as a thought leader is necessary. A recent article by the Social Media Examiner about personal branding inspired us to add our two cents from our experience with clients and […]

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Brands with Personality: Kate Spade New York

We all have that one brand that we watch for on social media to see what their next big ‘LOL’ moment will be. Some brands share funny sayings or trending memes, some put their own spin on trends like #TBT or #OOTD, and then others create a quirky and interesting campaign that combines their unique […]

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Blogging Best Practices: Make the Best, SEO Friendly Post

Everyone is blogging! Creating topics to write about and photos to go along with the content seems like a pretty simple process, but is everyone doing it right? Putting together the best blog post possible takes time and effort, and if you want to make the most out of the post, knowing what can make […]

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Seeking Rockstar Digital Intern

KAPTIV Marketing is looking for a Summer and/or Fall Content Marketing Intern to join their team. You will be part of a high-energy, passionate team striving for marketing greatness. Our innovative and fast-paced clients will benefit from your strong writing skills and understanding of the digital media landscape, including various social media platforms. You will […]

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SEO Best Practices Today, Tomorrow and 20 Years From Now

Our search systems will continuously evolve at a rampant pace. And businesses will want to reach more and more people online. Using search engines to reach those people is getting harder because of the evolution of its algorithms. As a marketer, it is crucial to stay nimble in your effort to stay ahead of (or […]

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Top Super Bowl Ads and Trends

Emotion wins #sbads. Period. #OrlandoAdBowl — KAPTIV Marketing (@KAPTIVMarketing) February 2, 2015 That pretty much says it all. No more funny frogs or cleavage to attract viewers (mostly men) to their brands. Super Bowl 49’s advertisers turned to emotional stories to drive home how crucial grooming products are to being a good dad. Well you know what I […]

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How to Deliver Awesome Social Media Posts

Throughout a short period of time, we’ve seen how social media has affected businesses. Without a doubt, social media is a great tool to market your business successfully. According to AdWeek, 39% of marketing budgets are allocated to digital marketing and 15% of digital marketing is dedicated to social media. Those numbers may not seem […]

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Orlando. You don’t know the half of it…really.

By Laura Kern If you don’t read any of this post, just watch this: I’m bias, I live in Orlando and I love it here. After growing up in Southern New Jersey, Los Angeles for a few years, Orlando is my home and I never plan on leaving. If you are not from here, or […]

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The Importance of Content Marketing in 2015

The start of the New Year is the perfect time to take your business on new ventures. You might have spend last year sprucing up your website, engaging with your audience on social media, and might have even written a few blog posts. You think you are on your way to a great digital marketing […]

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