How to Deliver Awesome Social Media Posts
Throughout a short period of time, we’ve seen how social media has affected businesses. Without a doubt, social media is a great tool to market your business successfully. According to AdWeek, 39% of marketing budgets are allocated to digital marketing and 15% of digital marketing is dedicated to social media. Those numbers may not seem very impactful, but actually 79% of social media is the most effective channel. Now what do you think? So, social media is a powerful marketing tool, but when you write content for your posts it is so important to make an impactful impression with the content being posted. Let’s take a look at some techniques that will help you combat the social media writing blues.
Personality vs. Looks
In elementary school we learned (hopefully) about how important voice is when writing. When showing your personality in your writing, the consumer will be more inclined to trust what you’re saying. Think of it like being on the telephone, you can tell when the person on the other end is smiling, so you want to be smiling through your writing to your reader.
Also, make sure you’re unique in your posts. If you sound like a robot, your posts will not be considered share worthy material. Along with the voice used in your content, you want to include credible sources in your citations,reassuring your audience that you are credible. Trust and credibility is built on voice and how well you do your research.
You know that saying, if one has a great personality they may not be aesthetically pleasing. So why not apply this to both yourself, of course, but also your writing. The best way to keep your audience’s attention is by including images throughout your posts, especially when they are longer in length. Your post is more likely to grab and keep the reader’s attention with a graphic. And if you do include an image, of any kind, make sure it’s high quality, relevant and includes a caption.
Make an Impact
The first step in making an impact is writing an amazing headline. Creating thought evoking headlines “is the first, and perhaps only, impression you make on a prospective reader,” according to Brian Clark. Captivate your audience with the headline, because more often than not, your audience is probably only going to read the headline and not the rest of the article. Sad truth. But, if you can be as charming as Prince Harry your post is more likely to be shared on the interwebs, and that my friend, is what you want; actually, it’s what you need in order for your business to gain the traffic it needs.
We all know longer is better
From our previous blog about SEO, you can see how important it is for your business to climb the ladder of ranks on search engines. But how can your writing affect SEO for your business? There are several ways. First, you need to understand why are you writing what you’re writing. When you have an objective in mind, it can help establish that interaction you are looking for online. Secondly, when you have more content it creates more backlinks, a fancy word for a hyperlink that increases SEO and popularity. Writing longer posts may sound intimidating, but it actually gives you the opportunity to write more in detail. It does not mean repeating your ideas, I repeat, do not reword your thoughts..see what I did there? My english teacher taught us that writing is like the length of a skirt. Long enough to cover the important stuff, but short enough to leave you curious. Use that as a guideline.
Sharing is Caring
Going back to what we said earlier, you want your post to be shared. The more your post is shared, the more traffic your business earns. So how can you make it easier for your audience to share your content? Insert social media buttons for your readers to share what they just read. It’s a let me help you help me situation. Conveniently place the buttons around your posts; if it is a longer post, place the buttons on the bottom of your page since your reader may not scroll back up. Another great method is to tell your audience to share or “like” the post. When you tell your reader to do something, they will do it, if they agree with your post.
There you have it! Writing content for your business can be a bit of a challenge. Just take a deep breath in and out and let your words flow onto the screen. Stay relevant by keeping up with what your readers are interested in and deliver. Grab their attention with an interesting caption and keep their attention by including great graphics throughout your post. Be creative and develop a voice unique to what you are writing about; this gives personality to your brand and will lead your audience to read all the content you’re offering. Create longer posts in order to rank higher in search results, but avoid repetition of your ideas. Lastly, make it easy for your audience to share your content and include social media buttons to your posts; you put in all that effort to write the article, now help your read spread the wealth with the online community.
Inspiration: 10 Writing Tips for Great Social Media Posts