Social Media

Rebuilding Your Brand After Crisis Occurs: The KAPTIV Way

Every brand goes through ups and downs. When crisis strikes, how does a brand make the best possible recovery? There are many steps that go into recovering a brand’s image ethically and in the stakeholder’s best interest. What’s the Sitch? Being open and honest about the situation at hand will always be the best start […]

Read More »

Bringing Your Brand to Life Through Social Media

After learning how to build and personalize your brand, it’s now time to bring your brand to life. The humanization of your digital brand can lead to a new level of success. And the proof comes on social media where stakeholders appreciate connecting with their favorite brands. Telling Jokes Don’t you love it when someone […]

Read More »

Building Your Personal Brand

Personal branding is essential to one’s professional success. No matter what industry, knowing how to represent yourself in a memorable way and build your reputation as a thought leader is necessary. A recent article by the Social Media Examiner about personal branding inspired us to add our two cents from our experience with clients and […]

Read More »

Brands with Personality: Kate Spade New York

We all have that one brand that we watch for on social media to see what their next big ‘LOL’ moment will be. Some brands share funny sayings or trending memes, some put their own spin on trends like #TBT or #OOTD, and then others create a quirky and interesting campaign that combines their unique […]

Read More »

Top Super Bowl Ads and Trends

Emotion wins #sbads. Period. #OrlandoAdBowl — KAPTIV Marketing (@KAPTIVMarketing) February 2, 2015 That pretty much says it all. No more funny frogs or cleavage to attract viewers (mostly men) to their brands. Super Bowl 49’s advertisers turned to emotional stories to drive home how crucial grooming products are to being a good dad. Well you know what I […]

Read More »

How to Deliver Awesome Social Media Posts

Throughout a short period of time, we’ve seen how social media has affected businesses. Without a doubt, social media is a great tool to market your business successfully. According to AdWeek, 39% of marketing budgets are allocated to digital marketing and 15% of digital marketing is dedicated to social media. Those numbers may not seem […]

Read More »

Why You Should Care About Your Social Media Personal Branding

As published by the Hispanic Chamber of Commerce of Metro Orlando If you do not tweet or post, you may think to skip right past this article. Don’t! We’re not talking about Snapchat or Swarm here. I want to share with you how to realistically improve and cultivate your online personal brand. Follow these tips […]

Read More »

3 Things to Keep in Mind About Promoted Tweets

When you think of Twitter advertising, you (hopefully) think of engagement. But, how do you get the most interaction from your Twitter advertising campaigns? After all, you are paying good money to send your message to your target audience. Promoted Tweets provide one of the best ways to maximize audience engagement from your messages. As […]

Read More »

4 ways to increase your Twitter engagement

It’s easy to get caught up in a monotonous social media routine. However, this can significantly harm your online engagement and ultimately drive away followers. Twitter is one of the most interactive and conversational social media platforms. Therefore, here are a few Twitter tweaks to help get your profile more traffic and increase your engagement. […]

Read More »

5 Tips for Running Successful Social Media Campaigns

To engage with customers and other businesses via social media the execution of your campaign should be targeted. In order to target appropriately here are five tips to consider when building and managing successful social media campaigns. Tip 1: Choose the right campaign Social media campaigns offer a range of platform options. From Facebook voting […]

Read More »

5 common mistakes of social media marketing

Social media has become the most important tool for brand marketers. Consumers trust what they read on their feeds and companies need to be keenly aware of this touch point. The problem that many brands face is how to leverage social to create a personalized, relevant and enjoyable experience for their audience. This cannot be […]

Read More »