SEO

Blogging Best Practices: Make the Best, SEO Friendly Post

Everyone is blogging! Creating topics to write about and photos to go along with the content seems like a pretty simple process, but is everyone doing it right? Putting together the best blog post possible takes time and effort, and if you want to make the most out of the post, knowing what can make […]

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SEO Best Practices Today, Tomorrow and 20 Years From Now

Our search systems will continuously evolve at a rampant pace. And businesses will want to reach more and more people online. Using search engines to reach those people is getting harder because of the evolution of its algorithms. As a marketer, it is crucial to stay nimble in your effort to stay ahead of (or […]

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How to Deliver Awesome Social Media Posts

Throughout a short period of time, we’ve seen how social media has affected businesses. Without a doubt, social media is a great tool to market your business successfully. According to AdWeek, 39% of marketing budgets are allocated to digital marketing and 15% of digital marketing is dedicated to social media. Those numbers may not seem […]

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How to Optimize Your Website for Effective Content Marketing

At the core of your content marketing strategy stands your website. Your ultimate goal, whether through social media or more traditional marketing, is to drive strangers to your website and convert them into customers. Creating social and blog content is not enough to finish the job however. To have a successful content marketing strategy, your […]

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How to improve your site’s SEO

In today’s competitive online landscape, search engine optimization (SEO) is based on a combination of creating and sharing great content, building a website that works for your audience, and practicing smart SEO. Start by using a strategic, content-focused approach to keywords. Begin by doing in-depth keyword research that will set the foundation for a strong […]

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Using Analytics to Achieve Communications Goals

By Laura Kern, APR for the FPRA Annual Conference Blog After their general luncheon session at Florida Public Relations Association‘s Annual Conference, a smaller group was able to get a little more time with two of the speakers, Deirdre Breakenridge, CEO and Director of Communications at Pure Performance Communications and Adam Singer an Analytics Advocate with […]

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