Public Relations

Rebuilding Your Brand After Crisis Occurs: The KAPTIV Way

Every brand goes through ups and downs. When crisis strikes, how does a brand make the best possible recovery? There are many steps that go into recovering a brand’s image ethically and in the stakeholder’s best interest. What’s the Sitch? Being open and honest about the situation at hand will always be the best start […]

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Managing a Crisis in the Age of the Smartphone

By Laura Kern, APR for the FPRA Annual Conference Blog Susan Vernon-Devlin, Director of Public Relations Service at Massey Communications, is a real world Olivia Pope (for those “Scandal” fans). She has been through crises in the age of the smartphone from the Trayvon Martin shooting in Sanford, Fla. to Maryville, Mo., where two young […]

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