Marketing

Rebuilding Your Brand After Crisis Occurs: The KAPTIV Way

Every brand goes through ups and downs. When crisis strikes, how does a brand make the best possible recovery? There are many steps that go into recovering a brand’s image ethically and in the stakeholder’s best interest. What’s the Sitch? Being open and honest about the situation at hand will always be the best start […]

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Brands with Personality: Kate Spade New York

We all have that one brand that we watch for on social media to see what their next big ‘LOL’ moment will be. Some brands share funny sayings or trending memes, some put their own spin on trends like #TBT or #OOTD, and then others create a quirky and interesting campaign that combines their unique […]

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Top Super Bowl Ads and Trends

Emotion wins #sbads. Period. #OrlandoAdBowl — KAPTIV Marketing (@KAPTIVMarketing) February 2, 2015 That pretty much says it all. No more funny frogs or cleavage to attract viewers (mostly men) to their brands. Super Bowl 49’s advertisers turned to emotional stories to drive home how crucial grooming products are to being a good dad. Well you know what I […]

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The Importance of Content Marketing in 2015

The start of the New Year is the perfect time to take your business on new ventures. You might have spend last year sprucing up your website, engaging with your audience on social media, and might have even written a few blog posts. You think you are on your way to a great digital marketing […]

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Your End of Year Marketing Review and 2015 Resolutions

As everyone begins to shift their focus from business ROI to roasts, it’s a great time to clean up from 2014. Many clean their office, empty their inbox, declutter their RSS feed or sit down to review 2014, and I would recommend the latter not to be an option. Since this time of year often turns […]

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Mistakes Businesses Make When Hiring a Marketing Firm

I’ve been honored to work with some amazing brands, and whenever I am given the opportunity to help a company grow I am humbled. However, I have found significant problems that small businesses face when hiring a marketing firm. While CEOs know they need to “do marketing,” their lack of detailed knowledge on the marketing process, realistic goal […]

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4 Easy Steps to Find Your Brand Voice

Establishing your companies voice can be a daunting task. You already know what you want to say to your audience, but how are you going to say it? Will your audience react to your voice? Your company’s voice will determine how you will structure your messaging and execute your marketing initiatives. Therefore considering your audience […]

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