Culture

Orlando. You don’t know the half of it…really.

By Laura Kern If you don’t read any of this post, just watch this: I’m bias, I live in Orlando and I love it here. After growing up in Southern New Jersey, Los Angeles for a few years, Orlando is my home and I never plan on leaving. If you are not from here, or […]

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Mistakes Businesses Make When Hiring a Marketing Firm

I’ve been honored to work with some amazing brands, and whenever I am given the opportunity to help a company grow I am humbled. However, I have found significant problems that small businesses face when hiring a marketing firm. While CEOs know they need to “do marketing,” their lack of detailed knowledge on the marketing process, realistic goal […]

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We’re Hiring an Account Executive

ACCOUNT EXECUTIVE DESCRIPTION: KAPTIV Marketing is looking for a strong, experienced communicator to join their intimate and busy team in downtown Orlando. The right person will be part of a high energy, passionate team striving for marketing greatness. Our innovative and fast-paced clients will benefit from the applicants strategic vision, killer writing skills and understanding […]

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KAPTIV vs. Captive Marketing

By Laura Kern, APR We are communicators. We know words, punctuation and how to connect them to make brand messaging you will feel proud of and your audience will embrace. And, yes, we know how to spell. “So why is your company name misspelled?” We are not Captive Marketing for a reason. We are KAPTIV Marketing […]

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