Blogging Best Practices: Make the Best, SEO Friendly Post
Everyone is blogging! Creating topics to write about and photos to go along with the content seems like a pretty simple process, but is everyone doing it right?
Putting together the best blog post possible takes time and effort, and if you want to make the most out of the post, knowing what can make each blog post search engine (a.k.a. SEO) friendly is more than beneficial.
KAPTIV has put together the best practices when it comes to creating an effective and appreciated blog post to help you in your blogging plans.
What to Write About and Why
We’ve all seen that social media status, photo or blurb that has no real point to it. Writing for a purpose isn’t only important for your audience, it’s also important for your credibility as a blogger.
Every audience is different. While many people look for blogs that are short and full of photos, a SEO friendly blog post needs content. So, for your audience to appreciate your blog, an easy to read and engaging flow is vitally important for your blog to take off.
How to Structure a Blog Post
Think before you write! Take the time to plan out what you want to share, and what you want your readers to gain from reading it.
Plan a structure around your topic that will easily lead your audience through the idea. Similar to any paper you wrote in school or news article you read, each blog post should have an introduction to give the reader a sense of direction. And, it never hurts to map out the body of your post, which will help create an easy to read flow through your copy. A flowing structure is crucial for your audience to stay engaged with the information.
Although it’s not a research paper, paragraphs throughout a blog post make all the difference, visually, to a reader. Each paragraph should have a main idea and a point behind it. Although it is visually attractive to readers to see structure like this, avoid creating a new paragraph just to please their eye.
Headings and sub-headings make a big impact on how a reader navigates through your article. Not only do these headings make it easier for readers to understand what to expect from the article at first glance, but they also serve as a tool for authors to create a fully informative post.
Bullet points make it easy for readers to scan the post and learn in a more clean-cut and fun way. Including bullet points in the midst of paragraphs break up the information well enough to encourage readers to keep up with the information being provided.
Making Your Post SEO Friendly
Writing lengthy articles makes it easier for your search engine rankings to improve immensely. It is a rule of thumb to write at least 300 words per post, while Google really prefers more than 800. This give you the ability to include the keywords you want to rank for many times in your post, making it easier for search engines to rank your authority on that topic.
Continuously adding content will also improve your visibility online. The more you post, the more your key terms and topics will be easily recognized. Search engines look for websites that are alive and active! If you don’t post as often as other blogs discussing similar topics, search engines like Google will rank your competitors and not you.
Don’t forget that your previous content is gold! If one of your more recent posts relates to a previously published article, link back to that article in your newer post. Doing so will make your post stronger and will make you a more credible author.
And, don’t forget the basics of including the keyword for your post in the title, URL, headings, and photo tags, these are all easy indicators for Google to pick up on the topic of that post for its ranking criteria.
Final Word of Warning
Writing great content for your audience should be your #1 goal for your audience. Secondarily can be your search rankings. While we all secretly wish our blogs will go viral and appear in the first position on Google, realistically it takes somewhere between 6 – 12 months for search engines to recognize a post’s authority. So stay true to your blog’s editorial calendar and keep churning out great content on a regular basis. Google, and your audience, will reward you in the end!
What do you think of these tips? Some are basic common knowledge and others are a little more detailed when it comes to truly optimizing search engine ranking for your blogs. Keep these tips on deck for your next blog post creation, you never know how much it could improve the strength of your article.