Month: September 2014

5 common mistakes of social media marketing

Social media has become the most important tool for brand marketers. Consumers trust what they read on their feeds and companies need to be keenly aware of this touch point. The problem that many brands face is how to leverage social to create a personalized, relevant and enjoyable experience for their audience. This cannot be […]

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4 Easy Steps to Find Your Brand Voice

Establishing your companies voice can be a daunting task. You already know what you want to say to your audience, but how are you going to say it? Will your audience react to your voice? Your company’s voice will determine how you will structure your messaging and execute your marketing initiatives. Therefore considering your audience […]

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